Can’t Buy An Election

On the 2nd, I tossed some numbers at you, about Mike Huckabee’s campaign: his budget was just over $2 million, compared to Mitt Romney’s over $60 million. Personally, I thought that the money was really going to be a deciding factor.
But, as everyone of CNN’s political analysts managed to say during last night’s coverage, you really can’t buy an election.
What factors let Mike Huckabee win without running money through the campaign machine?
A big one seems to be simple word-of-mouth. Public relations specialists love WOM campaigns: basically customers (or voters) sell themselves the product (or candidate). Huckabee got his message out …read more