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Thursday, December 3rd, 2009

Loving Penguin Books

March 19, 2008 by Rachel  
Filed under Marketing

Loving Penguin Books

I’m loving Penguin books at the moment, everything they are doing just hits all the right buttons with me on marketing, using digital and social media tools to connect with their customers, building up the brand as well as the individual books. I love books; I grew up with my mom always trying to stop me reading quite as much because I spent so much time reading, it came a running joke that is we ever went to jumble sales, I’d gravitate automatically to the books. I’ll always prefer reading something as a book rather than on a computer, …read more


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