Guest Post from Jason Falls of SocialMediaExplorer.com
Twitter had a breakout 2007. The microblogging software proved that showing up at SouthXSouthwest can put your startup squarely on the map. The premise – simply answering the question, “What are you doing?” in 140 characters or less for all to see – sounded dumb. Then the thinkers got hold of the notion and found uses even the Twitter founders probably missed.
I use Twitter (user name JasonFalls … follow me, I’ll follow you back) to keep a finger on the pulse of what is happening with other social media thinkers and strategists around …read more

I like to keep people updated on what I read and recommend various blogs from time to time. One blog that I have been reading is Social Media Explorer written by Jason Falls. One of the reasons I enjoy reading Falls’ blog is that he is a strategist within the advertising world, as opposed to other social media blogs that are written by that are outer rim tech geeks or people that offer theory and no practical application.
Two of his posts I want to point out: Instant Messaging As A Business Tool, which I think talks about an application we …read more