BrandZ Top 100: Commentary
May 4, 2009 by Ellen Ewart
Filed under Marketing
Millward Brown Optimor released the 2009 BrandZ Top 100 and Brand Curve recently posted the highlights from the findings.
Jeremy Bullmore, author of Behind the Scenes in Advertising, columnist of ‘Dear Jeremy’, chairman of J. Walter Thompson Co. and subsequently of WPP Group, and Director of the Guardian, provided an introductory commentary for the BrandZ 2009 report.
Bullmore argues against the notion that brands were invented by manipulative marketeers to pursuade consumers into purchasing high-priced but otherwise “unremarkable” commidities.
He claims that we’ve been building brands since 1955 when Sidney Levy and Burleigh Gardner’s The Product and the Brand was published by …read more
