FOOA and Online Video Ads

Jeremy Allaire (Brightcove) ‘Ads in Online Video – which ad format will work and why?’
For online video, there is an explosion in new distribution and self-service platforms. there are 1000’s emerging online, from production companies, prosumer creation, traditional publishers getting into the space, I like to use the phrase fragment or be fragmented. Micromarkets can flourish, from the major suppliers and the smaller companies.
For an example, Discovery have their traditional channels online, and they also are launching new micro-channels, leveraging their catalogue. It’s happening from the bottom up as …read more