I love good ads and EA is known for them.
This ad, Tiger Woods 09 – Walk on Water, was done by EA in response to a video that Levinator25 posted a while back of the “Jesus shot”. Dude took that video all the way to the bank when EA paid him.
This is what I like to see. A game company that takes a rather embarrassing glitch video, pays the creator of the video and then turns it around and makes a cool ad out of the whole deal.
Bravo, EA

Have you seen this! Absolutely amazing! I think I’ll be stopping by Best Buy on the way home this afternoon for this one!

Nice one EA! Way to make social media work for you!
Thanks to Steve for sharing this with me.