Valentines and Jewelry

It’s Valentine’s day next week and for jewelry.com it’s a big day. As part of their marketing push this year, they’ve gone for the tried and tested ‘let’s create some buzz and column inches with a survey’ route, asking questions of women about what they expect on the day. Unsurprisingly, the commonest answer to what women want was jewelry; I say unsurprisingly as the methodology behind surveys like this may be set up to give the answer the client wants. Surveys, especially when you can get some some scientist or personality involved to give it legitimacy, are …read more