You know when you start to see a whole lot of references in quick succession about one topic?
Message time.
I think I’ve been getting a message in the past 24 hours about Mashable – or, as the title actually goes, Mashable! The Social Networking Site.
Yesterday I was looking for some collaboration tools for a group I’ve just joined and picked up a link somewhere to a list on Mashable of sixty collaboration tools.
Today, an email about the launch of the new aideRSS tool included a link to a review on Mashable.
Then in a feed reader I read Jim Kukral’s encomium for …read more

For some months now I’ve been hearing plenty of people going on about the importance of video for online communication and marketing. But up till now it’s frankly not been on my high priority list to get into.
Google’s announcement last week on its move to a universal search model “that will offer users a more integrated and comprehensive way to search for and view information online” suggests that I, and anyone involved in business blogging or other aspects of online business, need to give video a lot more attention, and now:
Google’s bloggers say that the first iteration of universal search …read more

The emphasis of this blog is on how blogging can work as part of an overall business strategy, especially for marketing and communications. Not so much on how to generate income directly from the blog itself.
However, the two are not incompatible. As well as having advertisements for its own products or services, a business could well decide that it made sense to run advertisements for other companies’ products or services, without that detracting from the blog’s purpose.
This needs to be handled with care, especially with contextual ads served dynamically by another party. I’ve had the situation more than once that …read more