I’m very happy to announce that today we have a guest post on Brandcurve by Jimmy Vee and Travis Miller, the authors of Gravitational Marketing, which I just reviewed here on Brandcurve.  You can read more about Jimmy and Travis at the end of this post.  Without further ado, here is their guest post, “Sometimes the Best Brand is You.”
Many entrepreneurs struggle with the concept of branding their companies. We teach our small business clients to avoid getting caught up in the traditional idea of branding. The concept of brand advertising is all about spending advertising dollars (often large sums) …read more

I was recently given a copy of Gravitational Marketing by Jimmy Vee, Travis Miller and Joel Bauer and asked to give it a look.  I’m glad I did.  Gravitational Marketing delivers a path for readers to follow in order to master “The Science of Attracting Customers”.  It asks readers to throw everything they’ve learned about marketing out the window and start with a clean slate in order to absorb the simple theories in the book.
If you read Brandcurve frequently, then you know I’m a big proponent of using common sense in your marketing and branding.  Take a step back and …read more