Today I took a look back at some of the posts that got people commenting and talking on Brandcurve in 2007, and I was happy to see a bit of a mix. 
Naturally, the post I wrote about Paris Hilton around the time of her jail sentence drew some comments, but more interesting were the debates about the American Red Cross and Johnson & Johnson’s use of the red cross symbol.  I also enjoyed re-reading the comments about Pepsi’s Sierra Mist Cranberry Splash product.  I still haven’t found it in my local stores to try it! 
Here’s a recap of some of …read more

What is this world coming to?  Now, Johnson & Johnson (NYSE: JNJ) is suing the American Red Cross over the use of the red cross symbol. 
According to an article from the Associated Press, “Johnson & Johnson began using the red cross design as a trademark in 1887 — six years after the creation of the American Red Cross but before it received its congressional charter in 1900. The lawsuit contends that the charter did not empower the Red Cross to engage in commercial activities competing with a private business.”