Nestle Ad Campaign Incorporates Twitter

Juicy Juice is going social. As in, using social networking in its ads. While Nestle isn’t the first to use Twitter in an ad campaign, it’s possibly the first to incorporate the ability to post tweets from within the ad and have them appear anywhere on the web.
The ads are being tested on mom-centric sites and ask questions that readers can answer directly in the ad. And if you’re already logged on to Twitter, your answers go straight to the ad.

This type of ad allows a conversation to take place within the ad unit, rather than just pulling from Twitter. …read more