I received an email asking me to post this, I’m guessing as I’ve written previously about the JWT graduate videos. Made for a budget of 0, this is an tribute to the Smirnoff ad, also from JWT London. I think they could have done with a little more cutting on this one.
10 times filtered… from JWT Grads on Vimeo.
The original Smirnoff Ad

Jonathan Bulkeley, CEO, Scanbuy
(live blogged from a presentation)

The mobile is the web access device of the future. In most of the dev world, it already is. In Japan, 90% access web on mobile. Phillippines, no computers, all phones. India is the same.
the web is difficult to access on phone now..so opp is navigation. How do you navigate from world to the web?
in Japan and other places, use the camera on phone as the navigation device. See something, point phone at it and get the web. You need the nav in the world. Visual tags, visual info.
they …read more

David Moore, CEO 24/7 Media: Looking at vision of online advertising

Objective is to target better than any company on the web.
Projected online ad spend: by 2010 around 10% of spend will be on the web. Media consumption vs spend is still the wrong balance. More time spent online than the % of spend.
Online ad firms are being consolidated onto web/software companies. Competition for ad agencies are Google and Microsoft. Google hired someone from O&M..they say do no harm but their aim is still to dis-intermediate everything and everyone.
Google are soon eliminating commission …read more

Andrew Keen – the Cult of the Amateur and the Great Digital Seduction

I used to be a believer. You are all believers. I can see that you believe the nonsense out there. I’m here to hand down some wisdom you will not get online. I used to be like all of you. I founded audiocafe. I wanted the money from the VCs and I wanted their approval.
I still think the web is a platform for high quality content. I had an epiphany. I went from being a believer to a sceptic. …read more

David Clark, EVP Global Advertising and GM NA, Joost

People often think Kazaa, Skype were disruptive, (often confused with destructive) but Joost is different – trying to be more constructive and collaborative (RC: I’d originally had a typo here as Kazaa/Skype as destructive…but if he had said that I would have though it weird, coming from the same company! I’d also disagree – disruptive is good – makes people think, destructive never works out as well.)
our view of the world is that TV is pretty good, people like it, spend time with it. Web is a different experience …read more

Jamie Goldblatt, Chairman, Mobstar Media

founded in 2005, with intention to use mobile as a new channel for content
on 90 global operators – 1billion people
own stuff, also other content creative. mobile marketing
Audio , video mobisodes, graphics, games
we turn this content and turn them into mobile marketing campaigns.
6 Cs of creative content – current, cute, cool, comedy, countries, crude
Current: Occasions – talk like a pirate day.halloween etc etc send animated messages. downloads increase by about 50% at occasions. Short messages. Personal time sensitive messages are good – tgif, thank god I god paid. I’m premenstrual! …read more

A panel discussion on Social Networks and Branding
Beyond Friending and Pokes: What Social Media Means for BrandsTom Arrix, VP of Sales, FacebookJoshua Dern, VP of Social Media Strategy and Operations, MTVJoshua Schachter, Founder, del.icio.usTroy Young, Chief Marketing Officer, VideoEggModerator: Brian Morrissey, Digital Editor, Adweek

BM: growth has been huge. Flickr had 4k photos in last minutes, Facebook has 4200 apps created on platform in last 2 months, MySpace has 200milion profiles, In Brazil, you do not exist if you are not on Orkut. They just facilitate what humans do – connect and story telling
MTV will be having around 300 …read more

Jeff Bell – Microsoft Interactive Entertainment Business

talking about Halo – was going to do a lot more, but it’s launching next week and it’s going to be the biggest opening day in entertainment history. We have 50% higher orders than Halo 2; bigger than Harry Potter and Spiderman
You do not have to play the first 2 to enjoy the 3rd. (showed us Belief)

what makes that interesting was that the first piece only shown on the web. We have a series of 5 testimonials to go online,
we built the diorama for the ads- 25*25ft, we built it, …read more

Ricky van Veen: Beer Money to Board Meetings – how to monetise a niche site – CollegeHumor.com

site first iteration in Jan 2000. in traditional media terms about as old as CBS. started as a collection of photos, videos and articles from friend. Caught on by IM etc, and by end of year was the place to go for humor and to contribute things
they get asked a lot about how they have lasted that long and stayed relevant. The base content is UGC – so it stays relevant to the audience as they submit the stuff they …read more

From the London JWT office (but via the Viral Monitor email), this is quite cute. It’s last year’s intake of graduates who put this together partly as a recruitment driver.

Office beats from Musa Tariq on Vimeo.