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Monday, December 7th, 2009

Cross Dressing Kelly for Marshalls The CUBE

April 29, 2009 by Kori Ellis  
Filed under Marketing

Cross Dressing Kelly for Marshalls The CUBE

Social marketing agency Mr Youth and Liam Sullivan (YouTube star of Kelly “Shoes” fame) have teamed up to create a video campaign for Marshalls’ in-store boutique, The CUBE. The new video been viewed almost 100,000 times since launching on Monday. It’s called “What R U Guys Talking About?” and tells the story of Kelly before she developed into the fashion icon she proves to be in “Shoes.”
As a youngster, Kelly became tired of wearing her mother’s handmade sweaters, so she voyages out to the mall in search of a style of her own.
Check out the comical video for yourself:

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