Guest Post
Gab Goldenberg of SEO ROI was kind enough to write a guest post that I’m confident will help Brandcurve readers learn a bit about search engine optimization.  Gab really knows his stuff when it comes to SEO, so I’m thrilled he was able to take the time to write a post for Brandcurve.  Building an online presence is a critical part of a personal or business branding strategy, so without further ado, here is what Gab has to say:

Online advertising is an everchanging animal, and it pays to hire an expert to help you develop your online marketing plan.  However, if additional headcount is not in your current budget, it’s important to keep on top of paid search advertising trends to ensure you’re making the best investments.
Today, I found a post by Glenn Gabe on The Internet Marketing Driver that posed a question: If your website already has a strong presence and high ranking in organic searches, should you also invest in buying brand keywords to develop paid search traffic?