Case Study on Social Networking

Anna Farmery — Tue, 08 Sep 2009 16:30:29 +0000

Tapping into social networking is an idea that brands love, they want to network with their consumers but how do you do it?

Why use social networking to build a brand
Is the site to connect readers to readers or brand to readers?
How the site is seen as a hub of information rather than a website
How you attract people to the community
Why is social networking so important in brand engagement
Are there different strategies for different social media tools?
How to protect yourself legally on giving advice on a social networking site
The importance of measurement and tips on how to measure the success of social networking
How to choose keywords to attract consumers
How consumers are becoming more “intelligent” about social media
How they provide tools for their consumers to share between themselves

Pettrina was very open about how she went about building such a popular site. Think you will enjoy!

Post from: EveryJoe

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