The Olympics Must Adapt to New Media

Vancouver is home to the 2010 Olympics, as much of the world is aware (and those who aren’t aware have more important things on their minds).  The city is enveloped in a flurry of activity, getting everything from buildings, athlete’s villages, and ski jumps ready for the onslaught of tourists, athletes and media that will descend onto our fair city.
Recently, the Vancouver Organizing Committee (aka VANOC – you know, the bigwigs in charge of all of the Olympic everythings in Vancouver) began a four-day “World Press Briefing” for more than 250 visiting journalists and media managers. There was some serious …read more