La Bonita Ole: Save The Tortillas Campaign
June 26, 2009 by Kori Ellis
Filed under Marketing
Tampa-based La Bonita Ole announced the launch of their “Save The Tortillas” campaign on Friday. With the present state of the 17-year-old tortilla company in danger, President and CEO Tammy Young is launching the effort to save her business.
La Bonita Ole filed voluntary Chapter 11 bankruptcy in July 2008. And through the bankruptcy, they have been able to stay afloat. But control of the company could be shifted away from Young by SunTrust Bank, who plans to sell the company.
“We do believe, had we been in a normal banking environment, our company probably wouldn’t be in the situation we are …read more




