CBS walking gently into social media

One of my favourite shows this summer is Swingtown. The finale was tonight, and at the end, CBS advertised something I’d never seen before. I don’t know how long this has been happening, but it’s certainly the first time I noticed it.

CBS is offering each episodes’ soundtrack on last.fm. I think this is amazingly cool and a great way to engage the show’s fans. Have you seen any other networks delving into social media like this?