Hyper-green or just green?

MSNBC had an article yesterday called Hyper-green products go ‘cradle to cradle’ which was great because it brought considerable attention to Cradle to Cradle (C2C) certification, a new green labeling process that takes the guesswork out of a product’s ‘greenness’. As a fan of Cradle to Cradle authors William McDonough and Michael Braungart, I’m psyched to see the idea get some time in the mainstream …read more