Tapping into social networking is an idea that brands love, they want to network with their consumers but how do you do it?
Well I interviewed Pettrina Keogh of Gurgle.com on The Engaging Brand Podcast which you can find here,  to find out

Why use social networking to build a brand
Is the site to connect readers to readers or brand to readers?
How the site is seen as a hub of information rather than a website
How you attract people to the community
Why is social networking so important in brand engagement
Are there different strategies for different social media tools?
How to protect yourself legally on …read more

I love podcasting and my leadership and marketing podcast has been a great way of connecting with people and sharing thoughts and learning with friends both on line and offline. To help understand the benefits, I asked Nathan of Fluctu8 podcast directory to share his thoughts on podcasting and how it fits with social networking.
1. What do you believe are the benefits of podcasting?
Podcasting has several benefits. The auditory medium of podcasting allows the podcaster to communicate to a wide audience in an on demand manner.
Podcasts are different then traditional radio in that they can be listened to anytime on …read more