To connect with a reporter, you need to lead

What makes a reporter –or for that matter, anyone in your target market – keep reading your marketing materials and press releases? It all comes down to a good lead (or lede in the media business).
An effective lead makes a promise to the reader or viewer: I have something important, something interesting, to tell you. A good lead beckons and invites. It informs, attracts, and entices. And it must be mastered if you want a journalist to decide your story is worth covering.
Follow these guidelines and expect to grab the attention of more readers and expand your audience!
The lead sentence …read more