In presentations to business people for whom, typically, business blogging is a bit of a mystery, or perhaps seen by them as some techie fad, I provide a quick, layman’s explanation of how blogs help attract search-generated traffic, and I comment to the effect that blogs, with their fresh content, attract more interest from the search engines than do static, unchanging websites.

I know there is a lot more to the story than that, but I’m no SEO expert and getting my head more comprehensively around the issue has been on my list of things to do, soon! So it was great to read today fellow Business Blog Consulting blogger Lee Odden’s post Blogs as SEO Tools. He goes way beyond my “fresh content” argument (although that is included) and provides a list of no fewer than nine benefits that can accrue from using blog technology, not just as a communication platform but with full utilization of its content management system capability.

He comments:

Blogs are no silver bullet though and require working hard and smart – especially smart. However the payoff can be significant. 

And he provides examples from his own blog to show how blogs can increase search engine visibility.  Lee’s post is going in my folder of Blog Post Links to Help Explain Things Better Than I Can.

Post from: EveryJoe

Blogs and Search Engine Optimization: Lee Nails It