McDonald’s Promotes Healthy Menu on Billboards
October 13, 2007 by Susan Gunelius
Filed under Marketing
McDonald’s (NYSE: MCD) has been focusing heavily on its healthy menu items in its recent advertising, and this billboard from the Leo Burnett agency in Chicago, Illinois does not disappoint in terms of meeting that goal. While probably not the best billboard ad, it certainly should catch the attention of people passing by and generate awareness of McDonald’s salads. Check it out after the jump.




