Sunsilk Changes

It’s interesting to watch how previous clients change their looks and strategy. Sunsilk in the US had the main tagline of ‘get some hairapy’, now it’s changed to ‘life can’t wait’. The first was all about the product, the second seems to be all about inspiring women and how they change their hair at different times of life. The audience has not changed, just the message – from practical to inspirational. They’ve changed the face of the brand from your’ best gay girlfriend’ to inspirational women – Marilyn Monroe, Madonna and Shakira. The brand …read more