Can Conversational Marketing be August?

This months b5 Business Channel theme is around the word ‘august’, meaning, according to dictionary.com
inspiring reverence or admiration; of supreme dignity or grandeur; majestic
However, you have to ask yourself how can a buzz campaign, a social media campaign ever be august, ever be a source of dignity. Especially if it is some weird, funny video or game that gets thrown into the mix. On the inspiring reverence or admiration, that is easier. Often along the lines of ‘why didn’t I think of that?’ So here’s a couple programmes that have inspired that feeling for …read more