Armstrong To Broadcast Via Twitter

You don’t have to sing the praises of Twitter to Lance Armstrong. He already knows that the social media site is a great way to get your message across. Like any smart marketer, he also knows how to use it.

Armstrong announced that he will “provide real-time updates from the 2009 Tour de France which begins July 4 and runs through July 26.” He says he wanted to make sure people could get a sense of the tour directly from him via his unedited updates. All updates will be make available though the Livestrong.com site.
Image: Zuma Press