It’s the end of 2007, so I thought I’d take some time over the next few weeks to talk about a few interesting events in branding this year.
Back in June, the logo was released for the 2012 Olympics in London amid much controversy.  The world was buzzing about the logo with most people saying they didn’t like it.  Some groups such as the Epilepsy Action went so far as to say it was making people physically ill.  Here it is six months later, and the world is still talking about the 2012 London Olympics logo.

Seth Godin posted two great articles on his blog about the new 2012 Olympics logo.  For those of you who don’t understand the logo, it’s a psychedelic 2, 0, 1 and 2 with the host city’s name and the Olympic logo.  It’s hard to see at first, but like an optical illusion, once someone tells you what it is, it all makes sense.  But was it worth the $800,000 they paid for it?
My answer, which matches Seth’s, is no way.  That’s an absurd amount of money to pay for a logo.  There are companies out there making ridiculous amounts …read more