Womenkind Uses Women to Create Ads

Womenkind is a new kind of ad agency started by four advertising pros – former Lowe worldwide CEO Larry Judge, former WPP Group chief technology officer Steven Leitner and two former members of the creative team for Ammirati Puris Lintas, Kristi Faulkner and Sandy Sabean.  The New York-based agency will provide advertising, business consulting and technology solution services using a unique model that leverages a network of women to execute and design ads to appeal to the female market.