In a tough economy, it is much easier, and much cheaper to hold on to the customers you have, than it is to find new ones. If your small business isn’t trying to keep in touch with current or past customers, or working for repeat business, you’re missing out on sales.
In today’s economy you can’t have average or poor customer service and expect to get by, but many small businesses (and large businesses) have a hard time understanding that. If you get it you’re ahead of the competition.
Customer service is one of the things you can do better than the …read more

I see this type of statement on eBay listings quite frequently, “I do my best to assure customer satisfaction. However, I am unable to allow returns or refunds.” As a eBay customer, and eBay consultant, I have to ask, why? You are “able” to do anything you want, it is your eBay store.
This type of statement will literally cripple your online business and says to your customers, “Once I get your money, you won’t see it again, even if you aren’t satisfied with the purchase.” How can sellers expect potential customers to trust them without standing by their products?
Especially …read more