Why Loyalty Matters

Note from Phil: This longish article provides an interesting look into an old topic: loyalty. What is loyalty? Does loyalty really matter? Can it really impact your company’s bottom line? Is there anything we can do as a manager to help with loyalty? Read on for some fascinating insights.
The landmark Ipsos Loyalty Study, the largest study of loyalty ever conducted, found less than 30 percent of US employees say they are loyal to their company. Only about 25 percent of US employees think their employer has earned their loyalty.
The long-term success of any company depends heavily upon the …read more