Luxury Brands: Sink or Redefine

Early in the year, Trendwatching released a report detailing how companies should proceed in certain areas. In terms of luxury brands, the suggestion was to step outside the box. Others predict a glum forecast but remain focused on providing a truly luxurious product to a select few.
BrandZ Top 100 report was recently published and assured that “even the luxury category has gained in brand value by 10 percent, affirming the deep and enduring claim that well-crafted items and brand heritage have on our imaginations and wallets.”
It’s almost an affirmation of the success of established luxury brands that have had years …read more