There’s a new game from Lynx (Axe) Australia, playing on the ad that crashes women together to make new ones. Three Girls Two Cans is a simple enough game where you have to spray the Lynx, attract the girls and get them together to make ’supergirls’, in the same way you can combine 2 fragrences to create a new one. There’s some more information on Amnesia Blog, Amnesia being the Australian agency who’ve created the game.

I like this – it’s not too hard to play, it’s quick, you get good feedback. It plays nicely with the TV …read more

The FT have a run down of the biggest advertising videos of 2007, as measured by views. I’m not sure of the numbers are those direct from YouTube or have been provied by agencies/brands. I had a little, tiny bit to do with the Smirnoff one ;) I’m not going to embed them all here (I think I’ve mentioned many of the already, just going to say why I like them.
1. Cadbury’s Gorilla. Fun, unexpected, re-watchable. Remixable.
2. Smirnoff Green Tea Partay – an unusual follow up to a previous success. It was …read more