David Beckham Boosts MLS

I thought I’d follow up on my professional sports branding post from yesterday with a post about the quintessential Major League Soccer brand – David Beckham.  One of my favorite bloggers (and Brandcurve guest blogger), Gab Goldenberg of SEO ROI turned me onto Jason Peck’s blog where I found a post that lists a number of interesting statistics demonstrating the Beckham Effect.