Finding Your Niche is Easier Than You Think

Consider this: The global market for ringtones in mobile phones is estimated at $1 billion.  That’s right.   People pay over $1 billion a year to get special ringtones on their phones, iPhones, and iPods.  Don’t tell me there isn’t a market for what you are selling.  You just have to find it.
The Long Tail Theory. In 2004, Chris Anderson wrote a piece for Wired about “The Long Tail.“  His theory: “The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.” The key word here is “niche:” a small segment of the market …read more