My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K.  by my publisher Palgrave Macmillan.  It won’t be released in the U.S. until August, but if you live in the U.K., you can get it through U.K. bookstores and websites now such as Amazon.
Harry Potter: The Story of a Global Business Phenomenon tracks the story of the business and marketing behind the Harry Potter brand, and asks the questions:

How did the Harry Potter brand become so successful?
Can the success of Harry Potter be duplicated?

The book includes case studies and theories discussing how …read more

Since my post yesterday was about the Seth Godin action figure, I thought it would be appropriate to follow up today with a post about a new book by David Vinjamuri, Accidental Branding, that Seth Godin endorsed by saying, “The central idea of this book is nothing short of brilliant.”
Accidental Branding, How Ordinary People Build Extraordinary Brands tells the story of seven average people who developed incredibly successful brands despite their lack of formal marketing training.  Instead, each person had a strong belief in his or her product and enough common sense and commitment to develop those products into powerful brands …read more