Iconix Brand Group Inc. (parent company of Candie’s) said on Tuesday they will continue their relationship with Britney Spears for Candie’s fall advertising campaign. Spears has served as the face of Candie’s since the spring and so far has been very well received.
Candie’s brand is sold exclusively at Kohl’s. Spears will appear in the fall TV, print and online campaign.
According to The Business Journal, Candie’s outfitted Spears in Candie’s clothes, shoes, jewelry and accessories in her new music video “Radar.” Footage from the video will be part of the brand’s fall TV commercial, which will debut late in the summer. …read more

LG Mobile Phones has partnered with the highly-anticipated summer film Transformers: Revenge of the Fallen to launch a multi-media marketing campaign. The campaign includes an array of different components promoting the LG Versa phone and the film, including a movie-themed microsite at uncoverlg.com.
As part of the campaign, a limited edition version of the new LG Versa phone was created especially to promote the movie. The phone is available through in-store and online promotions. The phone has been modified to include Optimus Prime (Peter Cullen) voice tones, customized ring tones and wallpapers, the original Transformers flick on a pre-loaded microSD card …read more

Gas Station TV and Toyota announced the launch of “Prius Neighborhood” on Monday. Prius Neighborhood is a unique TV program that broadcasts consumer-generated information on Gas Station TV. First of all, you might not know about Gas Station TV, so let me clear that up first.
Gas Station TV is broadcast to consumers on at-the-pump screens as they get gas at fuel stations across the country. It has proven to be a good time to captivate customers with information and advertising for those four or five minutes of natural pause in their day.
The new Prius Neighborhood allows consumers to submit local …read more

Starbucks is set to launch a new marketing campaign “Real Food. Simply Delicious.” as they revamp their current menu. Their new menu will include a variety of baked good without high fructose corn syrup, artificial flavors or dyes, as well as low-calorie salads, breakfast sandwiches made with egg whites and other healthier options.
The campaign aims to attract the more health-conscious crowd. According to Reuters, the ingredient changes will include taking out the preservatives from most of their baked goods. Some of the new items are a banana walnut bread, a reduced-fat coffee cake and organic blueberry bar.
“Food has been the …read more

FedEx is preparing a new marketing campaign that launches Tuesday against federal legislation that could help FedEx employees more easily join a union. And FedEx claims that UPS is a driving force behind the bill that changes which labor act FedEx must operate under.
The bill in question would move FedEx Express from under the Railway Labor Act and instead put it under jurisdiction of the National Labor Relations Act. The Railway Labor Act was put in place to stop possible service interruptions in railway delivery of goods. It was later expanded to include airlines and that’s what FedEx started under …read more

Recently Dell launched their new marketing campaign and microsite — Della. The campaign aimed to market their new lightweight laptop notebook computer, the Inspiron Mini 10 Netbook, to women. They got the attention of their female audience, but not exactly in the way they wanted.
Della was a bust with many women thinking the website and campaign were insulting to the intelligence and tech knowledge of women. Della’s strategy was to introduce tech products as fashion statements and lifestyle enhancements, including colorful computers and bags, software to track appointments and the Gyminee tool, which stores recipes, tracks workout sessions and counts …read more

This week, furniture manufacturer and retailer Ethan Allen launched a nationwide marketing campaign dubbed “Celebrating American Innovation.” The campaign, which includes broadcast, point of sale and online components, promotes special pricing on select merchandise including their new eco-friendly furniture and accessories.
The special pricing runs through June 15 at their nearly 300 stores, as well as online at ethanallen.com. Shoppers can type “celebration” in the search box on the website to find the items that are on sale. The campaign aims to showcase the company’s innovative American craftsmanship, technology, service and diversity.
“I came to the United States at age 21, …read more

Kia Motors America (KMA) has teamed up with Microsoft to launch a new video game marketing campaign. Beginning today, April 18, 2009, Kia has opened up a national sweepstakes on Xbox.com, Xbox LIVE and several popular Xbox 360 titles that allows gamers the chance to win an all new Kia Soul.
Additionally, the winner will also receive a VIP, all expenses paid trip to the 2009 Electronic Entertainment Expo (E3) on June 2-4, 2009 in Los Angeles. E3 is world’s top trade show for computer and video games. Gamers can enter through Xbox.com/Kia or on Xbox LIVE Marketplace through the end …read more

Led by their deodorant body spray, the Axe line also includes deodorant stick, roll-on, aftershave, shower gel, haircare and other products. Over the past couple years, Axe has targeted its advertising and marketing toward active men with most of their humorous commercials featuring ordinary men becoming instantly irresistible when they spray on Axe.
Known as “Axe” in the U.S. and other parts of the world, the brand goes under the name “Lynx” in the United Kingdom, Australia, New Zealand and Ireland, due to trademark issues. On TheAxeEffect.com, you can find product information as well as links to their microsites and social …read more

We told you recently about the Domino’s Big Taste Bailout campaign with CEO Dave Brandon making some surprise deliveries around the country. The first lucky winner, Angela Waldrep of Killeen, TX, opened her door earlier this week to receive her gift card from Brandon with enough money to eat Domino’s Pizza products for a year.
The Big Taste Bailout kicked off in March and offers consumers three or more one topping pizzas or oven baked sandwiches for just $5 each. As a part of the promotion, Domino’s is encouraging people to nominate a friend who needs a bailout of Domino’s for …read more