Top 5 Risks of Brand Extensions
August 27, 2007 by Susan Gunelius
Filed under Marketing
Yesterday, I posted the Top 5 Reasons to Extend Your Brand. I promised a follow-up about the risks associated with extending your brand, so here we go.
Using a chapter about brand extensions from Kellogg on Branding by Bridgette Braig and Alice Tybout, I created the following list of the top 5 risks associated with extending your brand:
