Since the 1960s, the 4Ps of marketing theory have been famous, mostly through their publication in Kotler’s ‘Principles of Marketing’. However, Brian Fetherstonhaugh of OgilvyOne has suggested in the company’s latest bulletin that we should no longer look at 4Ps but 4Es.
In case you’re not familiar with the theory, the 4Ps are:

Product
Placement (or distribution channel)
Price
Promotion

The marketing mix defined by the 4Ps was created before the rise of computers and the internet, before globalisation was an integral part of our lives. So it’s no wonder that there is a growing push for marketing theory to prove it still applies in the …read more

I was very happy to be contacted by Matt McDonald at A New Marketing and asked to participate in a One Line Marketing Wisdom post he was working on.  Matt planned to contact many of his favorite bloggers and ask them to send him all the marketing genius they could fit into one line.  Matt compiled and published twelve marketing one-liners from some heavy hitters in the blogosphere like Seth Godin.  Here are a few of my favorites: