Are your promotional items worthy of your brand?

I was at an event last week where someone was using a promotional item as a free giveaway.
More often than not, I see people give away pens.  To me, that’s boring – and certainly says nothing about a brand.
This guy who was offering the promotional item realized this too.  So he took a different approach, but it was just as flawed.
He gave away brain-shaped stress balls with his logo on it.  And he said, “Here. You can use a brain!”
Besides the fact he completely insulted his target customer, the brain had NOTHING to do with what he did, which was …read more