Vidfest 2008: McLuhan 2.0

What is Media?
The world medium is almost gone. Whether singular or plural, it’s almost always media these days. In a sense, everything is media. Media is the environment we live in.
The definition of the word changes as the world around us changes. The medium is both the message and the medium itself.
Advertisers are no longer competing for your attention. they claim to be, but they’re not. They’re competing to rescue you from your inattention.
(Sidenote: Eric McLuhan doesn’t have a computer! He doesn’t believe in getting too close to them – he thinks you lose your ability to study them)
Every new …read more