Cuddly(?) Sackboy Will Be Sony’s Mascot

Console mascots have long been a mark of identity and it might say something that Sony’s been searching for a spokesthing since the launch of the PSOne. Nintendo has Mario. Sega had Sonic, though it might want to stop pretending it ever did. Microsoft has finally settled on Master Chief.
Sony, on the other hand, has had some torrid affairs. There was Crash Bandicoot, Lara Croft, Kratos, but no personal property it was willing to call its own.
Until now. Sony has finally settled on a mascot: Sackboy the Hanged Man.