McDonald’s Fights the Dictionary Definition of McJob
June 10, 2007 by Susan Gunelius
Filed under Marketing
Unbeknownst to most of us, the word “McJob” has been in the dictionary since 2001. A quick search at Dictionary.com provides two definitions:
Random House Dictionary definition of McJob: an unstimulating, low-wage job with few benefits, esp. in a service industry.
American Heritage Dictionary definition of McJob: A job, usually in the retail or service sector, that is low paying, often temporary, and offers minimal or no benefits or opportunity for promotion.
Based on those definitions, I’m not surprised McDonald’s (NYSE: MCD) is not happy and wants the official definition of McJob changed to, “reflect a job that is stimulating, rewarding … and offers skills …read more
