Color Theory Primer Part 7: Color Meanings

The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before – the meanings behind colors.  As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the appropriate brand message.
The following Brandcurve posts describe the psychology of color and basic color meanings:
Color Branding: The Meanings Behind Colors
Color Meanings Around the World
Check back within the next day or so for Part 8 of the Brandcurve Color Primer or subscribe to the Brandcurve feed, so you …read more