What Happens To Brands After A Merger

In this economy, small to major business are mergering to survive. When they merge, one of the things that is affected are the brands of each business. When they are merged, different decisions have to be made in order to make the merger successful.
Below are a few questions that need to be answered when merging brands:

How will the color schemes for each business merge together?
What are the key components that should be included from each logo?
How will the brand management strategies for each business work together?
What type of brand strategy is currently in place?

Also according to a ebook by CoreBrand.com …read more