Building a Community – How and Why it Matters
Mark Relph talks with Will Pate, Jordan Banks and Lionel Menchaca.
Mark: community means a lot of things to different people; for many different reasons.
Q: with all those different definitions, what does it mean to you and your org:
lionel: similar interests, form a corp perspective we look at them in terms of customer base. we have a lot of different ones, customers and potential customers.
Will: people know me..that is community that I am in. For companies, there are customers and people who care if you exist in a year …read more

New Media – Teaching Old Markets New Tricks
Mike McDerment talks with Jen Evans, Maggie Fox and John Jantsch
Q: what is new media and why is it relevant to have this conversation
maggie: this is like what is art? Technology is important but there are important cultural shifts happening as well. Email and social media accelerates the shift of communities of interest, we can find people who share our passion.
Q: so how is this affecting the market place.
Jen: it’s a pretty disruptive marketplace; there is a knowledge and skills gap; people are getting caught up with the tech instead of …read more

Notes from the first morning keynote as Mesh conference
The Future of Public Relations
Stuart MacDonald talks to Global CEO of Edelman Richard Edelman.
Q: what is your definition of PR:
A; it s about telling a story well, and the essence of a story is true. it should not be spin or black arts, that’s malpractice. the best PR is coming up with a strategy that helps a company do the right thing and tell the story well
Q; why is the rap so bad?
A: PR has got conflated with political relations, and in politics there are behaviours that may not …read more