LEGO: Not just the building blocks

It’s entirely possible that the marketing folks at LEGO were big fans of their product in their earlier years, because they’ve clearly had practice at turning these little plastic blocks into much more.
LEGO has a long history of building their fanbase by just giving us a fresh perspective on what’s really a simple concept. From Star Wars endorsements and LEGOLand to LEGO ice cube trays and external hard drives, they have built and adapted their product in interesting ways.
And they’re still doing it…

A recent announcement is a collaboration with Metaio (Germany) which will change retail displays… As you can see …read more