How to Increase International Sales? Send the CEO to a Foreign Country.

I just read an interview with Michael Snedden, president and CEO of MultiLing Corporation, a translation services company. Three years ago, MultiLing made a commitment to expand operations to Europe. Michael packed up his family and moved to Germany. They submerged themselves in the culture, hoping to integrate and learn German more quickly. After one year, they hired a tutor to teach German four hours a day, four days a week to Michael and his wife. What a great example of perseverance!
The interview provides interesting insights into the challenges of moving abroad, cultural differences and tips for doing business in …read more