Fujifilm announced their new long-term marketing campaign — “Every Picture Matters” on Monday. The campaign centers around a freshly launched microsite at everypicturematters.com. The website offers a consumer guide for taking pictures. It also showcases Fujifilm’s company history and includes information about their digital cameras.
“’Every Picture Matters’ is a contemporary take on the timeless value that we all place on photos. It reflects the fresh approach Fujifilm has taken in developing our newest digital cameras, which consider our customers’ lifestyles as never before,” stated Todd Schrader, Fujifilm U.S.A electronic imaging division VP. “We want to market our 2009 camera lineup …read more

Mobility in 2088 is a part of Honda’s latest campaign, DREAM THE IMPOSSIBLE Documentary Series. In Mobility in 2088, automakers, technologists and futurists have come together to share their perspective on mobility 80 years from now.
Some of these top experts are predicting the car companies will design and produce vehicles to operate solely on water, instead of gasoline, electricity and other known fuels. Additionally, they have a lot of other interesting things to say.
You can check out the unscripted short film documentary on Honda’s website at dreams.honda.com and preview Mobility in 2008 right here in this video:

The website allows you …read more

American Express Hilton HHonors has launched an interactive online challenge that allows participants to compete for 1,000 different prizes. Seven grand prize winners will each be awarded: one million Hilton HHonors bonus points (good for 25 days at Hilton Family hotels worldwide); an upgrade to Diamond VIP status for a year; and a $10,000 cash prize.
The Advance Your World Challenge takes place on the microsite – advanceyourworld.com. It consists of seven thrilling race courses around the globe that participants navigate using iconic vehicles in each destination (for example, a taxi in NYC or a paraglider in Costa Rica). Users travel through …read more

Quiznos, one of America’s top sandwich chains, announced on Monday that they are giving away a million free subs. At the time of this writing, the number has already surpassed 445,000.
On their new custom microsite, millionsubs.com, visitors can fill out a quick form to get a free sub. After registration, a confirmation email is sent out with a link to a page to print the coupon, good at any Quiznos location.

Of course entrants to the giveaway are automatically added to the Quiznos Q-Club marketing database. Though it’s easy to opt-out of the list, Quiznos is banking on most people …read more

Though the goal of the “Made for Each Other” campaign is to promote the bond between Frito-Lay chips and dips, there’s a lot of fun along the way. The new animated destination at Madeforeachother.com is a unique website and interactive game.
Visitors can navigate through a landscape that begin in the sky and ends below the sea. Throughout the site users will encounter quirky animated characters that are half of a pair. They can be clicked on to match them to their soul mate.

Madeforeachother.com also allows visitors to compose their own tunes, play games and watch animated short films that …read more