There must be a full moon because there’s a new designer jean fashion video which has burst on to the Internet seam scene.
I don’t know what kind of hallucinogens were ingested before someone thought up the idea of Winker jeans, but somebody clearly got a shipment of the really good, uncut stuff from overseas.
Winker jeans let you stare or, if you or the jeans are properly sized, wink back at anyone who is looking at your butt.
If you’re having a hard time envisioning exactly what that would look like, fear not — there’s a YouTube video of Winker jeans …read more

Saatchi & Saatchi Wellness is launching a new integrated branding effort for Durex condoms. Their new tag line, “That’s My Pleasure” is also the name of their new microsite at thatsmypleasure.com. The campaign will feature user-generated postcards and gym installations, along with print and online marketing efforts.
The national push begins next week with print ads in publications such as Sports Illustrated, Maxim, Details, Men’s Health, Men’s Fitness and others. Online banner ads will drive consumers to the That’s My Pleasure website, where users can find very sexy images, product information and links to purchase Durex condoms. These banner ads will …read more

This week, Radio Shack will officially become “The Shack.” The new brand will be unveiled during a three-day launch event in New York and San Francisco.
“Our customers, associates and even the investor community have long referred to RadioShack as ‘THE SHACK,’ so we decided to embrace that fact and share it with the world,” said Lee Applbaum, RadioShack’s Chief Marketing Officer.
The Shack’s new advertising campaign will try to put the focus on mobile and wireless products, rather just cables and batteries, which many consumers often associate with Radio Shack. The campaign will include integrated television, print and digital media efforts.
RadioShack …read more

We all know how atrocious the job market is right now with national unemployment at a 25-year high. In June 2009, the rate was 9.5 percent compared to 5.6 percent in June 2008. That increase is astounding and the teen summer job climate is said to be the worst its been in 60 years.
The Employment Policies Institute (EPI) aims to capture the attention of policy makers with their “Countdown to Job Loss” ad campaign. The print and online effort is asking lawmakers to put the upcoming minimum wage increase on hold.
“We are asking lawmakers to put the July 24 federal …read more

Women & Wine is a social media platform that allows user generated content about wine, food and travel. The company also holds offline events around the country as well.
Currently, the site has a daily trivia game going on as part of their Celebrate Summer the French Way campaign with Les Maitres Cuisiniers de France chefs at selected restaurants offering a $30 dining promotion through July 18, 2009. Users can play the games at womenwinegame.ringorang.com. The daily high scorer will receive a box filled with schwag from sponsors which includes a French music DVD, a whisk, an ice bucket and much …read more

Tampa-based La Bonita Ole announced the launch of their “Save The Tortillas” campaign on Friday. With the present state of the 17-year-old tortilla company in danger, President and CEO Tammy Young is launching the effort to save her business.
La Bonita Ole filed voluntary Chapter 11 bankruptcy in July 2008. And through the bankruptcy, they have been able to stay afloat. But control of the company could be shifted away from Young by SunTrust Bank, who plans to sell the company.
“We do believe, had we been in a normal banking environment, our company probably wouldn’t be in the situation we are …read more

Fujifilm announced their new long-term marketing campaign — “Every Picture Matters” on Monday. The campaign centers around a freshly launched microsite at everypicturematters.com. The website offers a consumer guide for taking pictures. It also showcases Fujifilm’s company history and includes information about their digital cameras.
“’Every Picture Matters’ is a contemporary take on the timeless value that we all place on photos. It reflects the fresh approach Fujifilm has taken in developing our newest digital cameras, which consider our customers’ lifestyles as never before,” stated Todd Schrader, Fujifilm U.S.A electronic imaging division VP. “We want to market our 2009 camera lineup …read more

LG Mobile Phones has partnered with the highly-anticipated summer film Transformers: Revenge of the Fallen to launch a multi-media marketing campaign. The campaign includes an array of different components promoting the LG Versa phone and the film, including a movie-themed microsite at uncoverlg.com.
As part of the campaign, a limited edition version of the new LG Versa phone was created especially to promote the movie. The phone is available through in-store and online promotions. The phone has been modified to include Optimus Prime (Peter Cullen) voice tones, customized ring tones and wallpapers, the original Transformers flick on a pre-loaded microSD card …read more

Now that they have filed for Chapter 11 bankruptcy, the rebuilding of General Motors’ image begins with their new Reinvention marketing campaign. The campaign includes a website — GMreinvention.com, which features GM vehicles, parts, warranties and service information along with news on the bankruptcy proceedings. On the website, there are links to the GM Twitter, Facebook and other social media accounts.
“We’ll break an ad campaign that is very transparent, that we’re not the first company to go through this. We’re going to reinvent ourselves,” said Mark LaNeve, vice president of GM sales, service and marketing said to Automotive News earlier …read more

Recently Dell launched their new marketing campaign and microsite — Della. The campaign aimed to market their new lightweight laptop notebook computer, the Inspiron Mini 10 Netbook, to women. They got the attention of their female audience, but not exactly in the way they wanted.
Della was a bust with many women thinking the website and campaign were insulting to the intelligence and tech knowledge of women. Della’s strategy was to introduce tech products as fashion statements and lifestyle enhancements, including colorful computers and bags, software to track appointments and the Gyminee tool, which stores recipes, tracks workout sessions and counts …read more