Saatchi & Saatchi Wellness is launching a new integrated branding effort for Durex condoms. Their new tag line, “That’s My Pleasure” is also the name of their new microsite at thatsmypleasure.com. The campaign will feature user-generated postcards and gym installations, along with print and online marketing efforts.
The national push begins next week with print ads in publications such as Sports Illustrated, Maxim, Details, Men’s Health, Men’s Fitness and others. Online banner ads will drive consumers to the That’s My Pleasure website, where users can find very sexy images, product information and links to purchase Durex condoms. These banner ads will …read more

Tampa-based La Bonita Ole announced the launch of their “Save The Tortillas” campaign on Friday. With the present state of the 17-year-old tortilla company in danger, President and CEO Tammy Young is launching the effort to save her business.
La Bonita Ole filed voluntary Chapter 11 bankruptcy in July 2008. And through the bankruptcy, they have been able to stay afloat. But control of the company could be shifted away from Young by SunTrust Bank, who plans to sell the company.
“We do believe, had we been in a normal banking environment, our company probably wouldn’t be in the situation we are …read more

Recently Dell launched their new marketing campaign and microsite — Della. The campaign aimed to market their new lightweight laptop notebook computer, the Inspiron Mini 10 Netbook, to women. They got the attention of their female audience, but not exactly in the way they wanted.
Della was a bust with many women thinking the website and campaign were insulting to the intelligence and tech knowledge of women. Della’s strategy was to introduce tech products as fashion statements and lifestyle enhancements, including colorful computers and bags, software to track appointments and the Gyminee tool, which stores recipes, tracks workout sessions and counts …read more

Cheerwine, the 92-year-old soft drink brand, has launched a new marketing campaign that incorporates an interactive website, as well as print, online, broadcast and outdoor advertising.
The new website – itsasoftdrink.com launched last week. Targeting teens and college-age adults, the site offers games, videos, music and more. Visitors can create their own songs and watch humorous, entertaining videos.
Cheerwine is releasing banner ads and video content on entertainment sites such as Hulu.com and AdultSwim.com, as well as through Tremor Media’s advertising network. They will also be rolling out animated TV spots on MTV, VH-1, Comedy Central and the Cartoon Network.
Cheerwine will look …read more

Old Navy has launched a new campaign featuring 12 SuperModelquins. The company hopes the SuperModelquins will infuse some life into the brand and its slumping sales.
From TV to online to stores, the Old Navy SuperModelquins will be everywhere. The new television ads featuring the SuperModelquins will launch today, Thursday, Feb. 26 on prime-time TV. The spots show the array of mannequins in Old Navy shops talking about the clothes, laughing and joking around. Each of the models offers a different look and personality. Also beginning today, the SuperModelquins will appear in 200 Old Navy stores across the country, and will …read more

You probably heard about the marketing campaign encouraging applicants from around the globe to apply for the “The Best Job In The World” as the caretaker of the Islands of the Great Barrier Reef. In addition to the beautiful surroundings, the job boasts a salary package of AUD$150,000 for a six-month contract. Plus, accommodations will be provided on Hamilton Island.

When Tourism Queensland launched the campaign and the microsite at islandreefjob.com, many people initially thought it was a fake. Though it seemed too good to be true, that didn’t discourage the number of applicants. The Australian tourism agency has now had …read more

As obesity rates rise in the U.S. and the economy stays shaky, more people are looking to cook and eat at home rather than eat out at restaurants and fast food establishments. Grocery stores can capitalize on this fact by instituting advertising campaigns geared toward healthy eating.

Texas-based supermarket chain H-E-B, which has over 300 stores throughout Texas and Mexico, has teamed up with the San Antonio Spurs to promote healthy eating and an active lifestyle with their H-E-B Good Living Campaign.
On the website, Spurs Strength and Conditioning Coach Mike Brungardt answers visitor’s questions about how to maintain a healthy lifestyle. …read more

If you still have your 3D glasses left over from watching the Super Bowl commercials, head over to the Kiss Me in 3D website from Crest Whitestrips.

This microsite allows you to choose either the male or female model and then choose three types of kisses that you want to receive in your own “Make Out Session”. Then, you’ll receive your up-close and personal interactive kisses in 3D.

After the kisses, the model proceeds to remove his/her Crest Whitestrips (showing you that you can kiss with them on). The ad promotes the new Crest Whitestrips Advanced Seal, which features an adhesive formula …read more

It’s the fifth year of the seasonal episodic adventure of Groundhog and Shadow leading up to Groundhog Day – February 2nd. Created by Philly-based creative agency Red Tettemer for the Pennsylvania Tourism Office, the campaign features the microsite Groundhogdreams.com, where visitors can check out a series of bi-weekly webisodes.

This year’s story offers a “journey into the brain space of our favorite marmot, as he lies trapped in a semi-lucid dreamland following an unfortunate run-in with a pickup truck. Visitors to Groundhog’s surreal world will watch as the ultimate prognosticator gets lost in a string of seemingly never-ending nightmares.” …read more

To go along with the popular Subway’s TV commercials, the sandwich chain created an interesting microsite at FreshBuzz.com a few years back. Although Subway.com is still the company’s main web property, this auxiliary site has everything scaled down in easy to digest portions.

At Subway FreshBuzz, you are greeted with a mini commercial with sound followed by a link that asked if you are ready to “Dare to Compare”. If you click the link, you see an easy to read table that compares Subway’s nutrition to that of McDonald’s and Burger King. This table quickly gets the message across that Subway …read more